Marketing Legalities

Marketing Legalities
Did you know that you could be marketing illegally?
We really don’t want your downfall to be over something as simple as disclaimers or proper permissions.
Don’t freak out. I can help you.
The hardest part is the knowledge, which I can give right to you.
At the end of this – you’ll be confident that you’re protected...and who knows...maybe you can pay it forward with encouraging others to get protected!
What you will learn …
Email and Newsletter Marketing Legalities
Education and tips on how to use and implement newsletter marketing in your business legally
Website Legalities
Yes. Your website may not have the proper legalities in place. Quick checklist to help you.
Referral Fee Arrangements
Have you engaged in referral fee arrangements with other businesses? Don’t get busted by the FTC on this!
Using Client Testimonials In Marketing
Who knew this is regulated? Oh yes. Heavily. If no other lesson helps you – this is one you really need.
Fair Use Laws
Using intellectual property in your business marketing? Make sure you know the differences in Fair Use and commercial.
Commercial Licensing
Use this lesson to ensure you have the proper commercial licenses in place for marketing.
On-Demand Access includes…
- Specialized Legal Education
- State and Federal Legal Review
- 7 Videos from TheLawTog with 24/7 online access
- One year of access to course
Note: This course is an excerpt of the large Legally Legit course – there may be other lessons referenced that are not available; however, this will not impact your knowledge or quality of education.
Join the thousands of photographers before you that have gone through these videos to ensure they are marketing legally!
This on-demand access provides the DIY steps to making sure your marketing is legal. We will not provide any filing services or advisements. All information is for educational purposes only and does not substitute for an attorney. TheLawTog® provides this general information to assist your knowledge when seeking legal counsel.
Template in .doc for easy copy-paste
Highlighted guides and notes for easy fill-in-the-blank customization
Access to TLT KNOWLEDGE BASE - explanations of key contractual provisions so you understand and can explain to your clients
#1 Download instantly via email
#2 Back-up to your digital file system for use in future
#3 Fill-in-the-blank and edit based on guides in the contract
#4 Copy/paste into any online contract signing system or CRM for use!
Why choose TheLawTog?
Headed by Rachel Brenke, TheLawTog is the only dedicated resource for photographers. With practicing lawyers, business consultants, CPA, financial planners (and more!) you’ll get information with first-hand experience to help your photography business.
Can I edit the contracts?
Yes! They come as .doc files so you can fill-in-the-blank, remove or add what you need. We provide options and headings to easily allow for editing.
Can I use these contracts if not in the US?
TheLawTog®’s contract forms are drafted on general American law-based contract principles and are applicable to many states. Due to variations in law based on location and business policies, the contracts are editable and easily adaptable. If you are a photographer outside the US, the policies may be implemented for your business, but U.S. Federal Copyright laws and other legal theories may not apply. For example, in the United States, unless otherwise contracted, the photographer retains copyright ownership of images. However, in other countries, the law may give the copyright ownership to the client and necessitate a provision for transfer.
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TheLawTog® is owned and run by a lawyer but is not a law firm. All purchases are for general education. It is recommended to have a local lawyer review all products for your use.
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