If you've had
​"one of them".
You know what I'm talking about.

The client from you-kn0w-where.  The one that makes your skin crawl from the second you get the inquiry.   And you end up spending the entire relationship blaming them for being such a pain and you worst of all, you blame yourself for even contracting them in the first place.   There's a few issues here. 

First, lack of confidence.  You allowed your lack of confidnece to keep you from saying NO - even though everything in your stomach told you to RUN. This probably comes from being unsure if you're doing things right.  Amiright?

Second, attracting the wrong client  Your entire marketing plan is attracting the wrong client. Every message, action, and branding put out is a big ol' beacon for the wrong client.  It's not them. It's you. 

Last, being overwhelmed.  This stuff is not easy. It's not intuitive. Even expert marketers had to learn it somewhere.  Don't feel bad. 

We can market through this madness together. You don't have to feel these on your own.  Let's see how...
What is this thing?
MarketingMadness is an online, eight-week webcourse to help walk you through all of the important aspects to marketing.  

From getting you back to basics and through exercises that will stretch your understanding of your clients to creating and implementing strategies efficiently and effectively.

Comes with: 
   -lifetime access
   -fully downloadable content
   -videos, transcripts, handouts
​   -guest bonuses
​   -private student community
   -student bonuses

 
Yes, I need your help!
$599 Pay in Full Discount or $99 for 7 months payment plan
I want the discount! Payment plan, please.
Week 1:
Where do I start? 
This is your foundation week. Your business identity, client avatar and cultivation of brand are the foundation to a successful marketing plan.

Do you know who you are trying to attract? Where do they shop? What do they wear? What do they drink? 

If you can't clearly give me a 6-8 sentence paragraph listing specific demographics - your vision is muddled.  This is causing for muddled marketing.    This lesson alone would get you back your money + revolutionize your marketing.

 
Week 2:
​How do I even plan?
Together we will hone your professional research skills, analyze your competition, and develop a strategy to provide a foundation to your plan. 

You will also actively engage in a strength and weakness analysis that can turn your entire perspective on its head...which brings us to...writing and revising your marketing plan.

Trust me..we will have fun.

Week 3:
​I don't know what to write!
Finally we are getting into the fun stuff!  This week you learn to write to make sales without being salesy. To goal is to serve and not sell..yet sell so we can make money!

In this week we will learn about word choice, headlings, calls to action, presentation,  and power of video for sales.

There's a bonus video from a Copywriting Expert to help you craft this skill


​Once you learn these - you'll never have to second-guess your writing vision again.
Week 4:
​Marketing Online
This is the area that most online marketing courses teach - but as you can see, it is only one part of the entire marketing plan.

That doesn't mean this is a quick-go-by lesson.  We will dig deep into social media platforms, develop a strategy, evaluate and fix your website userability, and learn SEO so that you can do it yourself.

Okay..so that's not nearly intensive enough for you, right? How about we add in email marketing, blogging for success, newsletter marketing, Google analytics analysis AND learn how to SPY on your potential clients? 

Let's do this.

Week 5:
​How do I market offline?
I'm willing to lay money that the majority of your competitors are so overwhelmed trying to get through online marketing - they are barely scratching the surface (if at all) for offline marketing. 

You will learn to:


•Create and cultivate business partnerships
• Client referral programs
• Community involvement
• Publications
• Expos and fairs
• Speaking engagements
• Open houses & client events
Week 6: Marketing can be illegal?
This wouldn't be a TheLawTog® course without learning legalities. This will keep you out of hotwater with state government and the FTC.  I'll provide a legal, yet understandable, explanation to each of the following areas so you can stay out of trouble!

• Referral agreements
• Email/newsletter compliance
• Website legalities
• Commercial licensing
• Using testimonials legally
 • Fair Use Laws
Just reading this makes me overwhelmed! I need in!
$599 Pay in Full Discount or $99 for 7 months payment plan
I want the discount! Payment plan, please.
Oh..B.T.Dubs.
In case we haven't been introduced....

I'm Rachel. Mom of five kiddos and two rescue puppies.  I'm an attorney, business consultant (of 10+ years) and owner of multiple successful brands.  I also have an MBA with an emphasis in marketing.   

 
You've probably seen me at CreativeLive and WPPI. Or sharing stage space with Sue Bryce, Amanda Holloway, Susan Stripling and more!
 
​Over 100,000 entrepreneurs have signed up for my email list and thouands of them have taken this course before you.

​You can find testimonials on this page of photographers who came to me desperate for help and left with specific, actionable advice that completely transformed their business and their lives.
This course is for you if...
-you are tired of not attracting the right client
-you want to have a more automated marketing plan
-you need help figuring up the best strategy

and you want to be.... 
....an MBA - okay..so you won't have the degree...but trust me, you will have gone through way more in-depth evaluation and planning than probably almost any other marketing course in the industry.  This one makes you work but then it works for you. If you work, it works. I promise.

...the boss - sounds strange, doesn't it? But now you will be in charge of your messaging. In charge of which clients you bring to the table. In charge of your business.  It's time for YOU to be the boss.

...happy person - you will be attracting the right clients that fulfill you as an entrepreneur, artist and a person.  There is something to be said for happiness in business.

...a freebird - you'll be able to efficiently and effectively implement a marketing plan that doesn't require time or money intensive attention on a daily basis.
I give you the content & strategies. You just make it happen!
$599 Pay in Full Discount or $99 for 7 months payment plan
I want the discount! Payment plan, please.
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