Running a LEGAL Black Friday Promotion

Nov 13, 2023
Creating a legal checklist for offering a Black Friday promotion is crucial to ensure compliance with laws and regulations. Here are the key items to consider:

  1. Advertising Compliance: Ensure that all advertisements for your promotion are truthful and non-deceptive. This includes accurate descriptions of products, prices, and the terms of the sale.
  2. Pricing Laws: Comply with federal and state pricing laws. This includes avoiding false "original price" claims and adhering to laws regarding "before-and-after" pricing comparisons.
  3. Consumer Protection Laws: Be aware of consumer protection laws that prohibit unfair or deceptive acts and practices.
  4. Online Sales Regulations: If the promotion is online, comply with e-commerce laws, including clear display of terms and conditions, privacy policies, and return policies.
  5. Data Protection and Privacy: Ensure the protection of customer data and compliance with privacy laws, especially if collecting personal information.
  6. Inventory and Stock Statements: Accurately represent the availability of products to avoid "bait and switch" accusations.
  7. Terms and Conditions of the Sale: Clearly define and communicate the terms and conditions of the promotion, including any restrictions or limitations.
  8. Equal Opportunity and Non-Discrimination: Ensure that the promotion is accessible to all customers and does not discriminate on any basis.
  9. Compliance with E-mail Marketing Laws: If you are using email marketing, comply with the CAN-SPAM Act or similar regulations in your jurisdiction.
  10. Record-Keeping: Maintain accurate records of all promotional materials and transactions.
  11. Local and International Laws: If operating in multiple jurisdictions, comply with local laws and international trade regulations.
  12. Accessibility Compliance: Ensure that your promotional materials and website are accessible to individuals with disabilities.
  13. Tax Implications: Understand and comply with the tax implications of promotional sales.
  14. Review by Legal Counsel: Have all promotional materials and terms reviewed by legal counsel to ensure compliance.
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This checklist is a general guideline and may vary based on specific industry regulations and the jurisdiction of your business. It's advisable to consult with legal professionals to tailor the checklist to your specific needs.

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